Jason founded DuJour Media Group, LLC, publisher of DuJour magazine, an innovative, multi-platform digital and print magazine utilizing targeted analytics to reach more than 3 million readers and users monthly across the country. DuJour’s strategic partners include Gilt Groupe and James Cohen of Hudson News and Dufry. DuJour’s stellar roster of editors, writers, stylists and photographers bring cutting-edge content to the forefront in the worlds of fashion, design, food, travel, art and politics, both locally and nationally. The company was profitable within its first year of operation.
Prior to the launch of DuJour, Binn founded Niche Media Holdings in 1998, a leading publisher of luxury regional magazines nationwide. In 2007, GMG purchased the Ocean Drive Media Group, of which Binn was also an equity holder and founder, and merged operations to form Niche Media, creating one of the largest networks of exclusive, city-specific and custom-publishing companies in the country (titles include: Art Basel Miami Beach, Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style, Vegas and Wynn). After the successful merger and transition, Binn continued to oversee the operations and management of the company as CEO until his departure in 2010.
In August 2010, Binn engaged the digital e-commerce space and was retained as a senior adviser to Gilt Groupe. In this position, Binn worked across each of Gilt Groupe’s platforms, nurturing and developing relationships and creating strategic partnerships. Gilt established itself as a leading online retailer in the U.S. and Japan with a broad range of daily sales for its several million invitation-only members.